Digital Marketing Glossary

AB Testing

A/B Testing

Acquisition

Ad Formats

Ad Platform

AdRoll

Aggregated Curation

Anchor Text

AAverage Order Value

Abandonment-Rate

Active Client

Ad Auction

Ad Groups

AD Rank

Ads Manager

Aggregated Posting

Auction Buy

Above The Fold

Active Media

Ad Click

Ad Impression

Ad Saturation

Advertiser

Audience Engagement

Bid

AMP

Activity Rate

Ad Exchange

Ad Network

Adaptive Web Design

Affiliate Marketing

Analytics

Audience Targeting